Additional brand names in EPR: what is included and charged

One brand name is included in each country you register. Each further brand name you sell in that country is an additional brand line. It is an Eldris registration fee for entering that name with the register or scheme.

It is not a government levy, and Eldris charges it per year. The line appears for each of the 27 EU member states, and its price is on the pricing page. Enter only the brands you sell there.

Registers ask for brand names because the law does. Directive 2012/19/EU, Article 16(2)(b), points to Annex X, which lists the brand name.

Why registers ask for brand names

For electronics and batteries, the brand name is a registration detail set by EU law, not by Eldris. Annex X of the WEEE Directive lists it among the details a producer gives on registering. Regulation (EU) 2023/1542, Article 55(3)(a) asks for the brand names, if available, under which a battery producer operates in that Member State.

Directive 2012/19/EU, Article 16(1), requires each Member State to keep a register of producers. A producer selling at a distance registers in the country it sells to. Article 16(2)(b) says what goes in: the details in Annex X, Part A, which the producer undertakes to keep up to date.

Point 5 of that list is the brand name. Other points cover the category and type of equipment and how the producer meets its duties.

Regulation (EU) 2023/1542 follows the same pattern. Under Article 55(2), a producer registers in each Member State where it first makes a battery available. The application then gives its brand names, if available, for that country.

Germany's register for electronics and batteries, stiftung ear, records producers with their device types and brands. It issues a WEEE registration number before the producer places equipment on the market. So each register holds the brand names sold in its own country.

Which registrations carry the additional brand line

The additional brand line appears on the Eldris price list for each of the 27 EU member states. Norway and the United Kingdom have none. The line belongs to the country, not to one stream.

In each country you register, the calculator adds it per further brand name, whatever streams you hold there. The pricing page lists it under each country as Additional brand, after the stream lines. Its price differs from country to country.

The calculator in the onboarding form asks how many brand names you sell under. It then prices the further names wherever the line exists. For electronics, Germany has two extra points, set out below.

Eldris counts a device category line and an additional brand line separately.

What the additional brand line pays for, and what it does not

The additional brand line is an Eldris registration fee for entering each further brand name with the register or scheme in that country. It is not a government levy, and it is not a scheme's recycling contribution. Eldris charges it per year, like the registration it belongs to.

Sellers ask whether the fee is a statutory requirement. The duty to give brand names comes from the law. The line itself is Eldris's charge for entering each further name.

One brand name is included in each country you register. So a seller with a single brand pays no brand line.

Fees set by a register, an authority or a compliance scheme follow their own tariffs. A country's stream line includes some of them, and Eldris passes those above the included amounts on at cost. The published tariffs are on the scheme and authority fees page.

Under the Terms, section 5.1, Eldris fees are one-off annual fees per country and per stream, with no monthly fees. Each country's registration runs for 12 months from the date that country confirms it. Eldris charges the brand lines for that country with it each year.

The short answer also sits with the other questions sellers ask on the EPR questions page.

Enter only the brands you sell in that country

Enter only the brand names you sell in each country. A brand sold in France but not in Germany goes in France only. The number of brand lines can therefore differ from one country to the next.

Each register asks about its own market. For Germany, the Eldris portal asks for every brand name you sell your electronics under there. Write each exactly as printed on the product.

The reason is that stiftung ear registers per brand and device type. For Sweden, the portal asks for the trademarks or brand names of the electronics you sell there. Naturvårdsverket, the Swedish Environmental Protection Agency, asks for them with each electronics registration.

Under Regulation (EU) 2023/1542, a battery application likewise gives the brand names, if available, under which the producer operates in that Member State. If a marketplace rejects a German WEEE number, check that the listing's brand matches a brand registered with stiftung ear.

When you start selling a further brand in a country, tell Eldris before it goes on sale there. It then becomes one more brand line for that country. The pages on WEEE registration in Germany and on registering in Sweden list each country's lines.

Umbrella brands, product lines and distributors: still open for packaging

Eldris confirms inside the service whether several names count as one brand or several, once you list them. For packaging the question is still open, so this guide gives no rule for umbrella brands, product lines or the brands a distributor sells.

The question comes up most with packaging. A company with one house brand and several product lines asks whether each line is a further brand. A distributor selling other companies' brands asks whose names it enters.

For electronics, the portal's questions are the starting point. Germany wants every brand name as printed on the product, and Sweden wants the trademarks. For packaging, the way to count names for the additional brand line remains unsettled.

The German portal does carry an optional question on brand names printed on packaging, where they differ from the product brands. The practical step is the same either way. List every name you sell under, country by country, when you reply to your quote or fill in the portal.

Eldris then confirms which of them it enters as separate brands. The guide to the German WEEE authorised representative covers how stiftung ear admits a producer from outside Germany.

Frequently asked questions

Is the additional brand fee a statutory charge?

No. It is an Eldris registration fee for entering each further brand name with the register or scheme in that country, not a government levy. Scheme and authority fees follow their own tariffs, which you find on the scheme and authority fees page.

How many brand names does the price include?

One brand name in each country you register. The additional brand line starts with the second name you sell in that country and applies to each further name. A seller with a single brand never pays it.

Is the additional brand line paid once or every year?

Every year. Eldris charges it per year with the country's registration, which runs for 12 months from the date that country confirms it. The price for each country is on the pricing page.

Do Norway and the UK charge for further brands?

Not on the Eldris price list. The additional brand line appears for each of the 27 EU member states, and the calculator adds none for Norway or the United Kingdom.

Can I add a brand after I have registered?

Tell Eldris before the new brand goes on sale in that country. Eldris enters the name with the register or scheme there. It becomes one more additional brand line for that country, priced as shown on the pricing page.

Do product lines under one umbrella brand count as separate brands?

For packaging this is not yet settled, so this page gives no rule. List every name you sell under in each country, and Eldris confirms inside the service which of them it enters as separate brands.